Glossary

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Market Penetration

Market Penetration is the measurement or prediction of a product’s relative success in the market compared to the total success of its competitors. Market Penetration also refers to the business growth strategy a company will use to enter a target market and capture a large chunk of that market.

What do we mean by this?

A chess player scoping out his potential moves and predicting his chances of wining.

Market Penetration

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