Glossary

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Marketing Qualified Lead

A Marketing Qualified Lead is a lead that has a higher chance of becoming a customer than other leads. Marketing Qualified Leads are determined by the qualifying factors a marketing team chooses. The qualifying factors guide the behavioral analysis process, as users are deemed MQLs according to their user behavior, demographics, and interests.

What do we mean by this?

The A string on the football team.

Marketing Qualified Lead

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