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Middle of the Funnel (MOFO)

MOFU stands for Middle-of-Funnel. When an account is considered MOFU, they are aware of the brand and are now primed to move from prospect to lead and receive more information about the product or solution through.

What do we mean by this?

When you walk by an old classmate on the street and strike up a conversation.

Middle of the Funnel (MOFO)

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