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For the second year in a row, we’re pleased to bring you the IT Spend Report: The Ultimate B2B Market Forecast for 2024. Get at-a-glance insights into you market including global spend projections, where buyers are located, and the biggest opportunities in 2024.
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Definitions of the Most Important Terminology in Account-Based Marketing
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Use These Calculators To Quantify The Value Of Data-Driven Insights
Owned Accounts refer to an account that has been assigned to your sales team to focus on. Technically, all ABM accounts should be owned accounts, which is why marketers often call owned accounts simply “accounts”.
What do we mean by this?
All the family members you should spend time with.
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