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For the second year in a row, we’re pleased to bring you the IT Spend Report: The Ultimate B2B Market Forecast for 2024. Get at-a-glance insights into you market including global spend projections, where buyers are located, and the biggest opportunities in 2024.
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Definitions of the Most Important Terminology in Account-Based Marketing
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Use These Calculators To Quantify The Value Of Data-Driven Insights
2nd Party Data is any data you collect from someone else’s 1st Party Data. While the type of data is coming from similar sources (websites, apps, social media, buyer behaviors, surveys) 2nd Party Data is usually purchased from the company that owns it or all intents and purposes, 2nd Party Data is generally as accurate and useful as 1st Party Data.
What do we mean by this?
Borrowing your neighbor’s pen in a meeting.
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