HG Insights
Market Intelligence
Look into global industries, markets, and companies to find opportunities
HG Insights
Insights You Can Act On
Understand the size, shape, and structure of your markets so you can:
- Size markets by IT spend, tech installs, firmographics, and other customizable criteria
- Analyze vendor penetration to find threats, trends, and opportunities
- Allocate resources and territories more efficiently
- Identify untapped market potential with whitespace analysis
Show Product Teams What Initiatives to Prioritize
Use deep insights on market trends and your competitors to confirm the need for your product and determine the size of your GTM opportunity.
- Identify market need by solution, industry, region and other customizable criteria
- Analyze competitor strengths/weaknesses
- Evaluate trends across different solutions, markets and industries
Help Sales Teams Focus on the Best Opportunities
Increase the overall efficiency of your revenue pipeline, from prospect to conversion, with actionable technology intelligence.
- Create more profitable and equitable sales territories
- Prioritize accounts with the highest propensity to buy
- Analyze competitors to identify displacement opportunities
- Avoid wasting resources on accounts without adequate budgets or incompatible technology stacks
Help Marketing Teams Increase Inbound Leads and Generate Pipeline
With customizable market views, peer into prospective companies and see what IT products they’re purchasing, how they’re using it, and for how long.
- Identify companies that match your Ideal Customer Profile
- Improve account-based programs by enabling more precise segmentation
- Target the right accounts with relevant messages for better engagement and increased campaign conversions
What Our Customers Are Saying
Insights That Fuel Growth
World-Class Technology Intelligence To Build World-Class Processes
