HG Insights
Market Intelligence

Look into global industries, markets, and companies to find opportunities

Insights You Can Act On

Understand the size, shape, and structure of your markets so you can:

Market Intelligence Trends as displayed on the HG Market Intelligence Platform

Show Product Teams What Initiatives to Prioritize

Use deep insights on market trends and your competitors to confirm the need for your product and determine the size of your GTM opportunity.

  • Identify market need by solution, industry, region and other customizable criteria
  • Analyze competitor strengths/weaknesses
  • Evaluate trends across different solutions, markets and industries

Help Sales Teams Focus on the Best Opportunities

Increase the overall efficiency of your revenue pipeline, from prospect to conversion, with actionable technology intelligence.

  • Create more profitable and equitable sales territories
  • Prioritize accounts with the highest propensity to buy
  • Analyze competitors to identify displacement opportunities
  • Avoid wasting resources on accounts without adequate budgets or incompatible technology stacks
Market Intelligence Sales Graphic
Market Intelligence opportunity Generator

Help Marketing Teams Increase Inbound Leads and Generate Pipeline

With customizable market views, peer into prospective companies and see what IT products they’re purchasing, how they’re using it, and for how long.

  • Identify companies that match your Ideal Customer Profile
  • Improve account-based programs by enabling more precise segmentation
  • Target the right accounts with relevant messages for better engagement and increased campaign conversions

What Our Customers Are Saying

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THE HG EXPERIENCE

Our self-service technology intelligence platform lets you
focus on what you do best

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Insights That Fuel Growth

World-Class Technology Intelligence To Build World-Class Processes

Ideal Customer Profiling

Use technology and software spend to analyze your top customers and refine your ICP.
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Sales Territory Optimization

Ensure your account executives target regions with prospects most likely to buy.
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Account Scoring & Prioritization

Focus your ABM programs to target and prioritize accounts most likely to buy.
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