Cultivating Curiosity and Delivering Predictability
HG Insights’ VP, Marketing Ed Locher was recently featured on the Marketing Trends podcast, the leading podcast for all things marketing, hosted by Jeremy Bergeron, Head Of Strategy at Mission.org.
The Marketing Trends podcast features interviews with industry-leading marketers, including CMOs, CEOs, and thought leaders in the field sharing war stories and best practices from marketers who helped build the Fortune 500.
Talking points in this episode:
- Forecasting future events and the tech that can help you do it (9:11)
- Stop putting all your eggs in the MQL basket (12:00)
- What does the future of business intelligence look like? (15:00)
- Doing the dance between art and science (20:00)
- How to leverage personalization and create a bridge to individuals (34:14)