Use Market Intelligence To Thrive In Challenging Times
Companies must have a strategic plan to grow and expand, especially in challenging times like the current pandemic, where market dynamics have shifted and priorities have shifted. Most B2B companies use traditional market reports to guide their strategic decisions, but they are not enough.
However, with the right market intelligence, B2B organizations can prioritize their accounts, reevaluate territories and rethink their ideal customer profile to actually thrive.
In this episode of the Modern Marketing Engine, Elizabeth Cholawsky, CEO of HG Insights, describes how technology intelligence helps companies plan with confidence and make better decisions. She is a seasoned executive leader in the technology industry with a strong focus on growing successful SaaS-based businesses. Elizabeth has led and worked with companies to build market-leading offerings, using in-house talent as well as through partnerships and acquisitions.