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HG Functional Area Intelligence

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Hyper-target organizations with Functional Area Intelligence and actionable insights

HG Insights’ Functional Area Intelligence solution predicts where detected technologies are used on both a departmental and location-specific level within an organization.

Customers have access to detailed, data-driven intelligence to support sales teams on their quest for greater efficiency. Built with patent-pending technology, the solution includes machine learning models to predict the functional area and decision-makers associated with billions of structured and unstructured documents that have been mined for technology signals. If the match-rate confidence meets a customizable threshold, the signals are aggregated and delivered to our customers for immediate activation.

Insights about a company’s organization are then linked to their installed technologies profile

Functional Area Intelligence combines insights from the customer’s installed technologies, firmographic, and intent data. Then, this solution provides actionable insights into a company’s organizational structure so you can take a hyper-targeted approach to optimize sales initiatives, shorten buying cycles, and improve conversion rates.


Best-in-Class, Quality Data

Best-in-class quality data HG’s insights combine installed technologies and intent data with Functional Area Intelligence to provide powerful insights down to the departmental level.

Identify Decisionmakers and Influencers

Locate key decisionmakers and influencers at specific locations to shorten the sales cycle and improve conversion rates.

Insights Down to the Location

HG is the first data provider to mine organizational insights down to a location, providing valuable intelligence of where to target campaigns within an organization.

Analyze Technologies at a Departmental View

Technology-specific predictions down to the department level to optimize sales motions.

Trending Analysis

Insights that track product adoption over time and pinpoint targeting to a more exacting level.

Optimize sales resources

Efficiently allocate sales resources with up-to-date account intelligence.


Functional Area Views & Trends

HG Insights’ patent-pending technology provides functional area views through mined technology signals. Based on these detected technology signals, a trend analysis shows department adoption changes over time. Sales teams can use these insights to optimize growth.

Location Views

HG provides both summaries and detailed location views to support technology detection and department size predictions down to a specific location.

HG Platform & HG Universe

Functional Area Intelligence is now available as an add-on to the HG Platform or through the HG Universe data subscription.


Our Functional Area Intelligence solution provides actionable insights into a company’s organizational structure so you can take a hyper-target approach to your sales motions. Add more sophistication to account planning with HG Insights’ Functional Area Intelligence to optimize your Go-to-Market outcomes.


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