HG for LinkedIn

Better target prospective customers, increase response rates, and create more leads with custom audiences for your LinkedIn campaigns powered by tecnographics. Precisely target your ad-spend on companies using competitive or complementary technologies to deliver high relevancy messaging and generate more leads.  

• Hyper-Targeted Audiences: Build campaign segments based on technographic profiles that can identify the relevant technology products currently in use.
• Initiatives and Priorities: hone in on organizations with specific initiatives and priorities by analyzing the technologies they currently use. 
• Interoperability: focus campaigns on companies using products that are interoperable with yours, highlighting how you easily integrate and enhance their installed existing solution.
• Competitive Takeout: target your ads to your competitor’s customers directly, showing them how you can and should displace them with your own offering.