HG for LinkedIn

Build hyper-targeted audiences for your LinkedIn campaigns

Target the right audience 

Better target prospective customers, increase response rates, and create more leads with custom audiences for your LinkedIn campaigns powered by tecnographics. Precisely target your ad-spend on companies using competitive or complementary technologies to deliver high relevancy messaging and generate more leads.  

Drive campaign performance

  • Hyper-Targeted Audiences: Build campaign segments based on technographic profiles that can identify the relevant technology products currently in use.
  • Initiatives and Priorities: hone in on organizations with specific initiatives and priorities by analyzing the technologies they currently use. 
  • Interoperability: focus campaigns on companies using products that are interoperable with yours, highlighting how you easily integrate and enhance their installed existing solution.
  • Competitive Takeout: target your ads to your competitor’s customers directly, showing them how you can and should displace them with your own offering.

Want to see more?

Learn how you can use HG for LinkedIn to improve campaign performance

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