Better ABM with Technographics in Salesforce

Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit...

How Better Data Can Supercharge Your ABM Program

For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering a complete record of the core hardware and software technologies your prospects use in their organizations....

Technographics for B2B Digital Display Advertising ebook

Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added to a digital ad campaign strategy, technology installation information can be factored into the ad campaign execution...