How do you ensure your revenue teams are all focused on prioritizing and reaching out to the accounts that will drive the most revenue for your organization faster – even in challenging times? The answer is account scoring. In our latest eBook, you’ll learn all about account scoring and how you can implement it in
An updated ICP is critical for any organization that wants to grow its revenue. In fact, high growth companies claim that developing an accurate ICP resulted in a 68% higher average account win rate. In our latest ebook, you’ll learn how to develop a strong ICP so that you can align your sales and marketing
One of the main challenges B2B sales and marketing teams face is prioritizing their outreach on the right accounts or prospects. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right audience with the most relevant message. Download
A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales and marketing outreach. From it, you can get clear insights into what software or hardware technology products your accounts have installed, how much they spend on those products, and when the technology is up for
This eBook will guide you with all you need to know to improve the effectiveness of your ABM campaigns.
See how technographics can help you be more effective in your outreach.
We’re in a brand new era of digital display advertising, with the ability for highly targeted, programmatic campaigns.