Sell Faster with Tech Intelligence

One of the main challenges B2B sales and marketing teams face is prioritizing their outreach on the right accounts or prospects. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you...

How Quality Technology Insights can Turbocharge Your Business

A company’s IT stack can provide you with the critical technology insights or ‘technographics’ you need to customize your sales and marketing outreach. From it, you can get clear insights into what software or hardware technology products your accounts have installed,...

Better ABM with Technographics in Salesforce

Technographics deliver a complete record of the core hardware and software technologies your prospects use in their organizations. This crucial data allows marketing and sales teams to better target the right customers and to present a tightly honed sales benefit...

How Better Data Can Supercharge Your ABM Program

For companies selling technology, or products/services that are dependent on technology, technographics are the “super ingredient” for ABM programs, delivering a complete record of the core hardware and software technologies your prospects use in their organizations....

Technographics for B2B Digital Display Advertising ebook

Technographics provide a complete picture of the hardware and software technologies used at a particular company location. With technographics added to a digital ad campaign strategy, technology installation information can be factored into the ad campaign execution...