HG For Capital Markets

Insights to guide intelligent investments

strategy teams

Private intelligence on public assets

The world of private equity and venture capital is more competitive than ever before, with investors chasing the same opportunities, increasing the risk and reducing returns.

Arm your teams with validated B2B actionable intelligence to get ahead of the competition by:

Accurately identifying businesses on the verge of revenue acceleration
Improving the operational efficiency of companies already within your portfolio

accelerate growth strategies

Portfolio Operations

Leverage sales and marketing insights across portfolio companies to accelerate growth strategies.

Generate TAM reports on demand
Build Ideal Customer Profiles for Account Based Marketing programs
Identify competitors’ customer base for takeaway programs

track customer acquisition metrics

Deal Sourcing

Identify new and emerging vendors by tracking customer acquisition metrics over time.

Understand the customer makeup in which your target is competing
Ability to request new target companies for deal flow
Discover new market dynamics across competitive vendors
Create thematic sourcing strategies beyond customer relationships

justify targets valuation

Commercial Due Diligence

Quickly identify current and former customers to survey and interview.

Generate market maps by discovering customer profiles and competitive positioning
Understand the makeup of a potential target’s customer base and exposure to disruption
Create a bottom up TAM analysis in order to vet and justify the targets valuation

benchmark competitors acquisition metrics

Investing and Market Research

Understand your holdings’ customer base and competitive positioning on a global basis.

Monitor and benchmark competitors acquisition and growth metrics
Determine your holdings’ TAM analysis and market map
Analyze technology vendor adoption trends for all markets and segments

What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue.

Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.