HG LinkedIn Connector

Boost engagement with Target Audiences

LinkedIn integration To support Sales & Marketing teams

HG LinkedIn Connector – A direct integration bringing powerful Technology Intelligence from HG Insights into LinkedIn Campaign Manager to boost engagement and conversions, and develop hyper-targeted messaging!

TARGET ACTIVE BUYERS

Drive Campaign Performance

Target active buyers by leveraging real-time data and increase LinkedIn campaign performance.

Authenticated, high-quality data
Data-driven insights derived from technographic, firmographic, spend and Contextual Intent^TM data
Enhanced opportunity lists with account matching

87% of marketers say data is their company’s most underutilized asset

40% of growing companies drive revenue from personalized advertising

71% of consumers expect companies to deliver personalized interactions

76% of customers expect consistent interactions across departments, but 54% don’t believe departments share information

36% of marketers say data is essential for reaching target audiences

Data-driven organizations are 23x more likely to acquire customers

execute advanced tactics

Support Sales Efforts

Enhance sales and marketing collaboration with a single platform to align and execute advanced tactics.

Optimize marketing efforts by targeting based on technographic profiles
Align outreach efforts around companies that fit their Ideal Customer Profile
Enhance marketing efforts with real-time data

Leverage the power of HG Insights

create advertising campaigns that fit your ICP

Empower users with data-driven insights on customers that fit the Ideal Customer Profile for advertising campaigns.

Generate demand by targeting the most engaged audiences
Build targeted segments in LinkedIn using HG Platform’s account matching feature
Easily connect HG Platform to LinkedIn Campaign Manager within minutes

82% of marketers agree that LinkedIn is the most successful social media platform for B2B advertising

14.6% of the world’s population can be reached by a LinkedIn ad

As a result of LinkedIn ad exposure, businesses’ purchase intent increased by 33%

HG Insights LinkedIn Connector integrates the HG dataset with LinkedIn advertising campaigns. Users can leverage HG’s powerful data-driven insights and boost digital engagement to generate demand.

What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue.

Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.