Total Relevant Market: Roles and Goals to Drive Pipeline

Total Relevant Market- Roles and Goals to Drive Pipeline

The process of identifying and quantifying your Total Relevant Market will be heavily dependent on the team responsible for the strategic planning of your markets, this could include Revenue Operations, Marketing, Product, or Sales. HG Insights and GTM Partners, the Go-to-Market (GTM) analyst firm focused on making go-to-market simple, have released a deep dive guide […]

Identify and Quantify Your Total Relevant Market

Identify and Quantify Your Total Relevant Market

HG Insights and GTM Partners, the Go-to-Market (GTM) analyst firm focused on making go-to-market simple, have released the definitive guide on the 4 Steps to Identify & Quantify Your Total Relevant Market. Determining which businesses you will market your products and services to requires you to understand the market potential and then define who your […]

Ideal Customer Technology Profile

HG’s “Ideal Customer Technology Profile” (ICtP) analyzes the holistic technology footprint of thousands of organizations to determine the specific technologies that indicate/correlate with a specific customer’s products.

Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes of accounts that are likely to convert and have the greatest revenue potential. While successful B2B technology companies want to back their ICPs with data, they don’t necessarily know how […]