How to Create an Ideal Customer Profile: Step-by-Step Guide
Download the complete guide: ICP Methodologies for the Modern Market Every company, whether an emerging startup or an established enterprise, faces a shared challenge: identifying where to focus resources in a vast, often overwhelming, market. This is where an Ideal Customer Profile (ICP) comes into play. An ICP is a clear description of the perfect […]
HG Use Case: Identify Your ICP With Account Segmentation
In this step-by-step video, Alyssa Barker, Associate Product Manager, reveals how a client used HG’s Account Segmentation tool to identify precise Ideal Customer Profile (ICP).
Total Relevant Market: Roles and Goals to Drive Pipeline
The process of identifying and quantifying your Total Relevant Market will be heavily dependent on the team responsible for the strategic planning of your markets, this could include Revenue Operations, Marketing, Product, or Sales. HG Insights and GTM Partners, the Go-to-Market (GTM) analyst firm focused on making go-to-market simple, have released a deep dive guide […]
Identify and Quantify Your Total Relevant Market
HG Insights and GTM Partners, the Go-to-Market (GTM) analyst firm focused on making go-to-market simple, have released the definitive guide on the 4 Steps to Identify & Quantify Your Total Relevant Market. Determining which businesses you will market your products and services to requires you to understand the market potential and then define who your […]
Ideal Customer Technology Profile
Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes of accounts that are likely to convert and have the greatest revenue potential. While successful B2B technology companies want to back their ICPs with data, they don’t necessarily know how […]
