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Track Your Market

Gain real-time visibility into your market with granular data and actionable insights. Define your TAM, prioritize the highest-value segments, and uncover brand new growth opportunities.
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Map Your TAM and Seize Opportunities

Gain deep market intelligence to uncover new opportunities, optimize targeting, and align your strategy with real-time data. Uncover untapped segments, and refine your growth strategy..

Pinpoint the Right Accounts

Only target accounts that both departments agree have the highest potential for growth.

Maximize Your Budget’s Impact

Spend smarter by focusing on accounts that perfectly fit your shared ICTP.

Sync Your Messaging

Give sales and marketing shared insights to drive consistency.

Who is the best candidate?

HG and BT need to decide which is the customer story which best epitomises this use case.

Learn more

“Our APAC NetApp takeout campaign generated $80m of new pipeline and generated over $12m in closed-won!”

Build a Unified ICTP and Map Your TAM

  • Align sales and marketing with a clear, data-driven Ideal Customer Technology Profile (ICP).
  • Map your Total Addressable Market (TAM) around this shared ICP to focus efforts effectively and maximize impact.

Prioritize Accounts with Shared Scoring

  • Use HG Insights’ scoring to spotlight accounts that best fit your ICP.
  • A shared scoring system ensures sales and marketing concentrate on high-potential targets, driving aligned outreach and efficiency.

Optimize Sales Territories for Consistent Coverage

  • Deploy fair and balanced sales territories based on real data, giving every rep access to high-value accounts.
  • Align territory planning to minimize overlap and maximize ROI.

How Tracking Your Market Drives Strategic Growth

Businesses utilizing data-driven sales report EBITDA increases between 15% and 25%.
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Integrated marketing analytics can free up to 20% of marketing spending, allowing for reinvestment.
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Companies with high maturity in data-driven marketing see up to 2.5x greater impact on revenue.
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Offer our ICP and Account Scoring guides in a unified module

We’ve written the definitive guides on ICP development and account scoring. Learn how to target the right accounts, optimize resources, and drive consistent messaging across teams.

Hone your ICP development
nail your account scoring
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HG is the pioneer in Revenue Growth Intelligence. With over a decade of experience in developing granular intelligence on technology adoption and spend, we’ve become the trusted partner of the Fortune Tech industry.

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