Unify Sales Marketing

Unify Sales & Marketing

Bring departments together and build a high-impact go-to-market strategy with full consensus. Use data to lock in on high-value accounts and drive revenue without the guesswork.

Dissolve Siloes and Unleash Unified Targeting

Sales and marketing alignment is critical to driving revenue growth, but misaligned data and strategies often create inefficiencies. HG Insights helps your teams work from a unified foundation, ensuring both departments target the same high-value accounts, focus their resources effectively, and deliver consistent messaging.

Pinpoint the Right Accounts

Only target accounts that both departments agree have the highest potential for growth.

Maximize Your Budget’s Impact

Spend smarter by focusing on accounts that perfectly fit your shared ICTP.

Sync Your Messaging

Give sales and marketing shared insights to drive consistency.

Who is the best candidate?

HG and BT need to decide which is the customer story which best epitomises this use case.

“Our APAC NetApp takeout campaign generated $80m of new pipeline and generated over $12m in closed-won!”

Build a Unified ICTP and Map Your TAM

Align sales and marketing with a clear, data-driven Ideal Customer Technology Profile (ICP)
Map your Total Addressable Market (TAM) around this shared ICP to focus efforts effectively and maximize impact.

Prioritize Accounts with Shared Scoring

Use HG Insights’ scoring to spotlight accounts that best fit your ICP.
A shared scoring system ensures sales and marketing concentrate on high-potential targets, driving aligned outreach and efficiency.

Optimize Sales Territories for Consistent Coverage

Deploy fair and balanced sales territories based on real data, giving every rep access to high-value accounts.
Align territory planning to minimize overlap and maximize ROI.

How alignment between sales and marketing drives revenue

Aligned organizations are 67% better at closing deals.

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Businesses with aligned functions generate 208% more revenue.

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Highly aligned organizations experience 32% year-over-year revenue growth.

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Download our dedicated ICP guide

We’ve written the definitive guides on ICP development and account scoring. Learn how to target the right accounts, optimize resources, and drive consistent messaging across teams.