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2nd Party Data is any data you collect from someone else’s 1st Party Data. While the type of data is coming from similar sources (websites, apps, social media, buyer behaviors, surveys) 2nd Party Data is usually purchased from the company that owns it or all intents and purposes, 2nd Party Data is generally as accurate and useful as 1st Party Data.
What do we mean by this?
Borrowing your neighbor’s pen in a meeting.
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