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Cause marketing refers to a for-profit brand partnering with a non-profit to promote a cause. Cause marketing can also refer to a for-profit company promoting a cause of their own.
What do we mean by this?
Helping an old lady with her grocery cart to impress the cute girl in the parking lot.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
