Businesses use incomplete or incorrect data too often, and it’s costing individual organizations around $15M a year. You need good data, and you need to know how to use it. But even in data-literate companies, 78% of executives have challenges making data-driven decisions.
So, the bottom line: the better your data is, the better your ABM campaigns will be, and HG Insights’ technology intelligence is the data you need.
How High-Quality Data Helps Digital Marketing
By now, everyone has data at their disposal. But leveraging this data is like trying to navigate a whole new world. If data is the Land of Oz, a dizzying technicolor labyrinth, insights are the yellow brick road that show you where to go.
And customers come to HG for these insights.
Tegile, a Western Digital company
Leveraging Data For Your Digital Marketing
By giving you a look behind the curtain at the technologies a prospect has installed, use rates, and contract details, our tech intel allows sales and marketing teams to:
- Increase lead generation
- Grow organic content engagement
- Provide inspiration and intel to create sales and marketing campaigns
- Retain and expand existing customers
The results speak for themselves. Our customers have seen:
- 10x increase in click-through rate
- 40x increase total lead volume attribution
- 50% decrease in cost per lead
- Increase in win rates by up to 68%
But tech intel is not just our ABM winning play, it’s yours too. So if you need one, all you have to do is click your heels together three times, and reach out to me—our experts are standing by to give you a free tech intel analysis for your exact market today!
If you’re looking for a trusted way to turbocharge your ABM campaigns, look no further. Along with our customers, you can get a 10x increase in click-through rate, a 40x increase in total lead volume attribution, a 50% decrease in cost per lead, and an increase in win rates by up to 68% with tech insights.
Our experts are standing by to give you a free tech intel analysis for your exact market today!