Mar 10, 2021 | Business Intelligence, Industry Leaders, Sales & Marketing
Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM) or Serviceable Addressable Market (SAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM). Drilling down to...
Feb 23, 2021 | Business Intelligence, Sales & Marketing
From strategic planning to campaign execution, the right market intelligence gives business leaders the insights they need to understand their markets in depth, make better business decisions, and go-to-market with confidence. On the Modern Marketing Podcast, HG...
Feb 3, 2021 | Industry Leaders, Sales & Marketing
HG Insights is pleased to announce that our EVP Marketing and Digital Product, John Connell, is a finalist for Salesperson of the Year in the Data Provider category at the 2021 Dick Reed Awards. Introduced last year, the Dick Reed Awards honor the Just Global...
Jan 26, 2021 | Business Intelligence, Sales & Marketing
Market research reports can be helpful in identifying the right markets to pursue. However, one of the biggest complaints I get from B2B customers is that these reports don’t do anything for revenue teams looking for detailed account-level intelligence to identify,...
Jan 19, 2021 | Business Intelligence, Sales & Marketing
So, you wrapped up 2020. How did it go? Did you accomplish your goals? Did you hit your revenue numbers? If you did, congratulations! If you didn’t, what do you plan on doing differently? Or, perhaps a more important question to ask is what will you change in your...
Jan 13, 2021 | Business Intelligence, Sales & Marketing
For years, business leaders have relied on traditional, top-down market intelligence reports to understand their markets. The problem with these survey-based reports is that they don’t provide the level of depth you need to make market entry or resource allocation...
