Jul 14, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
In order to have a successful ABM strategy, it’s imperative to define your Ideal Customer Profile. A well-rounded ICP will allow you to efficiently narrow down your prospects so you can target leads that make the most sense for your business. Focusing on leads...
Jul 12, 2019 | ABM, Business Intelligence, Company Culture, Sales & Marketing, Tech Startup
Being more aware of your Total Addressable Market (TAM) is critical for creating successful marketing campaigns and more opportunity to increase revenue. For ABM marketers, your target audience is a particular portion of your accounts that fulfill a specific ideal...
Jul 1, 2019 | ABM, Sales & Marketing
Account-based marketing (ABM) is a contemporary marketing approach that has revolutionized the marketing industry and changed how outbound works. ABM works hand in hand with account-based advertising (ABA) and account-based sales (ABS) to create the most effective...
Jun 25, 2019 | Innovation, Sales & Marketing
We’re pleased to announce the release of HG for LinkedIn, our new integration with LinkedIn, which helps digital marketers to better target prospective customers and increase response rates with more relevant advertising on the LinkedIn platform. Through this...
Jun 24, 2019 | Innovation, Sales & Marketing
In our “Increase Engagement & Create More Leads With HG for Marketo” webinar, we discussed how to: Build campaign segments based on the technology products your prospects usePrioritize leads by identifying prospects with the highest propensity to buyMobilize...
Jun 20, 2019 | Sales & Marketing
Technographic data shows you the hardware and software technologies companies use to run their business. By knowing the technology products installed and technology spend levels at your accounts, you can be more precise in your targeting and outreach, leading to...
