May 19, 2020 | ABM, Sales & Marketing
In our most recent webinar, “3 Key Steps to Fill Pipeline Gaps During Economic Disruption”, Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Darryl Prail, CMO of Vanillasoft, discussed how you can: Shift your marketing investments to...
May 19, 2020 | Big Data, Business Intelligence, Research, Sales & Marketing
The historic economic disruption created by the Coronavirus has triggered companies to adopt more cloud-based technologies to reduce operational risk while enhancing digital capabilities. Businesses that are still using on-premise Enterprise Resource Planning...
Apr 22, 2020 | Business Intelligence, Sales & Marketing
In periods of economic uncertainty focusing your limited resources where they will have the most impact is critical to maintaining a healthy business. However, reprioritizing which leads your sales and marketing teams should target and engaging them with relevant...
Apr 15, 2020 | Sales & Marketing
Now that live events have been cancelled or postponed, it’s absolutely critical for sales and marketing teams to look for intelligent ways to fill the gaps in their pipelines. Naturally, we’re all looking for ways to leverage digital channels to engage with new...
Apr 15, 2020 | Business Intelligence, Product Updates, Sales & Marketing, Uncategorized
If you work for a B2B company, the alignment of Sales & Marketing ABM programs is likely to be at the forefront of your mind during this period of economic disruption. Ensuring your sales team reaches the right prospects with the right message can be difficult to...
Mar 24, 2020 | Sales & Marketing
In uncertain times, the evolving norms of virtual work and social distancing have suspended B2B face-to-face sales and marketing efforts, creating demand gen and pipeline gaps for most businesses. In this blog post, we’ll show you how you can close these gaps by...
