May 19, 2019 | Sales & Marketing, Tech Startup, Uncategorized
In our recent “How to Triple Sales with Intelligent Insights and Effective Engagement” webinar, we discussed how to: How to use technographics to deliver a personalized buying experienceThe actions, sequences and playbooks that encourage prospects to engage with...
May 17, 2019 | ABM, Sales & Marketing
Account selection is the most critical component to ABM success. That’s why 66% of marketers surveyed by Demand Gen Report indicated that they are using or plan to use tech intelligence (technographics) to select the right accounts for their ABM programs....
May 13, 2019 | ABM, Industry Leaders, Sales & Marketing, Tech Startup
We recently sat down with Sendoso CEO, Kris Rudeegraap, to discuss why it makes sense to incorporate direct mail into your outreach, how to implement such a program efficiently, and what type of response rates you can expect to see. Read our interview below to learn...
May 8, 2019 | Company Culture, Sales & Marketing, Tech Startup
Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales development advice on David Dulany’s Sales Development podcast. In just under 40 minutes, he covered a variety of topics, including: how to use...
May 2, 2019 | ABM, Sales & Marketing, Uncategorized
87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right...
Apr 15, 2019 | Business Intelligence, Sales & Marketing, Uncategorized
Today we’re excited to announce that we’ve partnered with Forrester’s Business Technographics Service. The combined offering leverages technographics from HG Insights to give Forrester’s global customers the ability to see technology adoption trends in...
