Sep 18, 2019 | Business Intelligence, Sales & Marketing
Even with a clearly defined ideal customer profile, it can be hard to decide which leads your sales and marketing teams should be giving the most attention to. Reaching out to leads with relevant messages already takes a lot of time when executing on campaigns, so the...
Sep 13, 2019 | Sales & Marketing, Tech Startup
Register for this month’s Salesforce Demo Jam competition on September 19, for a quick, unscripted, live demo of how you can use HG Insights Tech Intelligence in Salesforce to improve your sales and marketing outreach. The competition puts us up against 4-6 other...
Sep 4, 2019 | Sales & Marketing
When you have hundreds or thousands of accounts in your CRM or MAP, how do you prioritize which accounts your sales and marketing teams should go after? For growing businesses, technographics provide the key insights their teams need to identify accounts that are over...
Aug 28, 2019 | ABM, Business Intelligence, Sales & Marketing, Tech Startup
One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right...
Aug 26, 2019 | Sales & Marketing
As a B2B marketer, you know that marketing campaigns are most effective when they are highly relevant to your audience. In fact, relevant campaigns that are targeted to the right prospects have a 75% higher engagement rate (MailChimp) and can increase the selling...
Aug 23, 2019 | ABM, Business Intelligence, Industry Leaders, Sales & Marketing, Tech Startup
Large amounts of technographic data can be difficult to implement into your business because it can be time-consuming and often involves getting help from your operations team. HG Insights solves this issue by making our technographic insights easily available and...
