For maximum efficiency, the left-hand needs to know what the right is doing. Synergy between sales and marketing teams brings in the right leads and increases revenue.
To see how you can improve your sales and marketing efficiency, input your ARR growth, over 2 consecutive time periods (years, quarters, etc), along with your sales and marketing expenses to calculate how to lift your Go-To-Market efficiency.
HG has been a strategy thought leader in technology intelligence for over a decade, developing solutions enabling global businesses to out-market, out-sell and outgrow their competition.
