We’re happy to announce the release of our new HG for Marketo integration, which helps businesses to instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.

With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using competitive technologies, and quickly send those leads to sales for faster conversion.

Marketo Comments

“We are collaborating with HG Insights so that marketing teams can better understand what technologies prospects are using and build nurture campaigns that generate higher response rates.”

Building Smarter Marketing Programs

Increasing engagement, generating more leads, and driving more revenue are key priorities for marketers. HG for Marketo allows marketers to:

  • Build hyper-targeted segmentations: Build campaign segments based on technographic profiles that can identify the relevant technology products currently in use.
  • Run technographic scoring: Prioritize leads for sales and marketing outreach by identifying the leads with the highest propensity to buy.
  • Craft high relevancy messaging: Craft messaging that resonates with the exact pain-points and challenges faced by your prospects based on their current tech stack.
  • Mobilize faster: React to changing market conditions and industry news with laser-focused marketing campaigns that are relevant and timely.

Watch Our Video to See HG for Marketo Features in Action

Learn More About HG for Marketo