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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Using Spend Intelligence to Avoid GTM Missteps

Using Spend Intelligence to Avoid GTM Missteps

There's a question that rarely gets asked early enough in the GTM planning process, "Can the accounts you're targeting actually afford to buy what you're selling?" Not whether they match your firmographic profile. Not whether...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: The Punch List Problem: Why Reps Work Leads Wrong

The Punch List Problem: Why Reps Work Leads Wrong

Every morning, somewhere in a B2B SaaS company, a sales rep opens Salesforce and sees a list of leads. That list may be sorted by date, alphabetically, or not sorted at all. The rep starts...

Image: CRM Data Enrichment: How to Eliminate Bad Data and Improve Win Rates

CRM Data Enrichment: How to Eliminate Bad Data and Improve Win Rates

When the data in your CRM is unreliable, the impact goes well beyond administrative headaches. Bad CRM data weakens forecasting, misguides lead routing, and sends reps into conversations without the context they need to close....

Image: AI Sales Plays for B2B Marketing: How to Turn Signals into Pipeline That Closes

AI Sales Plays for B2B Marketing: How to Turn Signals into Pipeline That Closes

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Identifying GTM Blind Spots That ICP Models Do Not Reveal

Identifying GTM Blind Spots That ICP Models Do Not Reveal

Your ICP model is probably the most trusted tool in your go-to-market strategy. It defines who you're selling to, shapes how you segment, and drives every prioritization decision from territory design to ABM targeting. It's...

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