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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: From Reviews to Representation: Customer Voice in the Age of AI

From Reviews to Representation: Customer Voice in the Age of AI

The discovery game has changed in B2B You spent months building out your content strategy. Blog posts, case studies, comparison pages, SEO-optimized everything. And for a while, it worked. Your pages ranked. Buyers found you....

Image: How to Efficiently Scale Your ABM Strategy with HG Insights

How to Efficiently Scale Your ABM Strategy with HG Insights

Account-based marketing works. But scaling it without losing precision is where most teams hit a wall. The shift from targeting 50 high-touch accounts to orchestrating campaigns across hundreds or thousands of accounts demands better data,...

Image: 5 Ways AI Maturity is Changing How B2B Tech is Sold

5 Ways AI Maturity is Changing How B2B Tech is Sold

Buyer behaviors and expectations have changed. For the B2B sales teams who want to be noticed, not ignored, that means ditching classic outreach methods. Cold calling and generic messaging is out. Leveraging AI maturity data is...

Image: 8 Ways to Segment Your ABM List Beyond

8 Ways to Segment Your ABM List Beyond "Company Size”

Segmenting your Account-Based Marketing (ABM) list by company size is a classic starting point, but in today's complex B2B landscape, it is simply not enough. Just because two companies have 1,000 employees does not mean...

Image: How High-Growth B2B Companies Operationalize Market Intelligence

How High-Growth B2B Companies Operationalize Market Intelligence

There's a pattern that shows up in almost every B2B organization that struggles to get full value from its data investments. The intelligence exists, the dashboards are built, and the reports get circulated. Yet somehow,...

Image: How Misaligned Market Definitions Create Friction Across GTM Teams

How Misaligned Market Definitions Create Friction Across GTM Teams

Here's a scenario that plays out more often than most revenue organizations would like to admit: Marketing runs a well-constructed ABM campaign targeting what they believe are high-fit accounts. Sales looks at the list and...

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