MarTech is the area of CRM where marketers use technology to automate tasks and increase data-driven decision making with the ultimate goal of nurturing leads, measuring campaign success, and personalizing the customer experience.
What do we mean by this?
When the stars align.
HG is the pioneer in Revenue Growth Intelligence. With over a decade of experience in developing granular intelligence on technology adoption and spend, we’ve become the trusted partner of the Fortune Tech industry.
