Briefs & Guides from HG Insights

Ideal Customer Technology Profile

November 7, 2022

Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes

HG Cloud Dynamics

November 1, 2022

Download the Solution Brief. HG Cloud Dynamics is designed to give you a comprehensive look at how a company is consuming and spending on the cloud.

Our latest Solutions Brief reveals how this updated bidirectional Salesforce integration enables effective targeting by connecting selected company data to a Salesforce organization. Adding technology data from companies in your Salesforce database, allows you to see products used and level of spend without ever leaving the Salesforce platform.

A Data-Driven Approach For ABM Marketing

September 19, 2022

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity.

HG Insights Spend Model

August 19, 2022

A data-driven approach, based on proven methods to provide a forward-facing 12-month projection of IT spend The HG Insights Spend Model is a forward-facing 12-month

HG Insights + Snowflake Partnership

November 3, 2021

HG Insights Contextual Intent data available in the Snowflake Data Marketplace HG Insights has partnered with Snowflake to expand the availability of Contextual IntentTM data

Briefs & Guides

Goals, Benefits, And Direction Of HG Products

Ideal Customer Technology Profile

HG Cloud Dynamics

HG Salesforce Connector

A Data-Driven Approach For ABM Marketing

HG Insights Spend Model

HG Insights + Snowflake Partnership

Trusted by Global Business Innovators