Briefs & Guides from HG Insights

Small Business Data Set

February 19, 2023

Customers selling into small business markets can now leverage HG’s Small Business Data Set to uncover more business opportunities.

HG Market Intelligence

January 17, 2023

HG Market Intelligence is a solution that takes the guesswork out of market planning and execution. With Market Intelligence, HG customers get a comprehensive view

Ideal Customer Technology Profile

November 7, 2022

Your Ideal Customer Profile is a key framework for identifying your best prospects. It serves as the foundation for your Go-To-Market (GTM) by defining attributes

HG Cloud Dynamics

November 1, 2022

Download the Solution Brief. HG Cloud Dynamics is designed to give you a comprehensive look at how a company is consuming and spending on the cloud.

Our latest Solutions Brief reveals how this updated bidirectional Salesforce integration enables effective targeting by connecting selected company data to a Salesforce organization. Adding technology data from companies in your Salesforce database, allows you to see products used and level of spend without ever leaving the Salesforce platform.

A Data-Driven Approach For ABM Marketing

September 19, 2022

Download Our Latest Solutions Brief: A Data-Driven Approach For ABM Marketing At the heart of account-based marketing (ABM) is the choice between quality over quantity.