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Marketing Campaigns

Build better campaigns through advanced targeting and messaging

identify & prioritize your best accounts

Target audiences to fuel engagement and boost conversion

Maximize the effectiveness and efficiency of your marketing spend by customizing campaigns with the insights available through our data.

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Marketing Teams
boost engagement and conversion rates

Create Campaigns That Ignite Opportunity

Segment your campaign audiences by unique IT spend and installed technology profiles allowing you to boost engagement and conversion rates.

customize messaging addresses prospects pain points

Dial In Your Campaigns

Technology intelligence enables marketing teams to develop and deliver highly relevant campaigns with messaging customized to a prospects strategic initiatives, existing solutions, and pain points.

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Market Segmentation
Quickly identify best fit products

Improve Marketing Alignment

Build alignment between sales and marketing by generating and converting leads that have the highest propensity to buy based on the technologies they currently use. Quickly identify the best fit products and messaging that is most likely to resonate and generate revenue.

produce more predictable outcomes

Achieve Predictable Results

Utilizing data-driven targeting and messaging enables companies to produce more predictable outcomes and a higher ROI from their marketing campaigns and initiatives.

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Flexible Integrated Solutions

Make Technology Intelligence Your Strategic Advantage

Solutions

HG Platform

Real-Time Data to Navigate Rapidly Changing Markets

Market Intelligence

Access best-in-class data on your market landscape to size opportunities, track competitors, target accounts & win deals.

Cloud Dynamics

Unbeatable cloud product adoption and spend intelligence

Data Subscriptions

HG Universe

Simple Answers To Complex Questions So You Can Cut Through The Noise And Scale With Velocity

Contextual Intent

Engage prospects earlier in the buying journey with the most complete B2B contextualized intent

Functional Area Intelligence

Hypertarget Within Organizations

GenAI Navigator

Discover untapped potential and gain competitive advantage through early targeting based on best-in-class market intelligence.

Partner Intelligence

Discover partnership opportunities with only the most successful resellers

Integrations

HubSpot Connector

Enrich Your HubSpot With The Right Insights For Your Go-To-Market Teams

LinkedIn Connector

Increase Engagement and Conversions Usiing Targeted Technologies

Salesforce Connector

See your prospects tech-stack and reach with targeted messaging

Trusted by Global Business Innovators

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What Our Clients Say

Tech install data from HG Insights helped us identify accounts with the right technology profile for our solutions. As a result, we can now identify the accounts that are 64% more likely to turn into closed/ won revenue
James Schoensiegel
James SchoensiegelGlobal Marketing Ops Manager, Tegile, a Western Digital Brand
Using detailed account strategy plans with IT spend and tech intelligence from HG Insights allows us to engage with prospects and customers strategically so we can have more consultative conversations, get into accounts sooner and establish a larger footprint within our chosen accounts.
Heidi Fischer
Heidi FischerSenior Market Development Manager, Equinix
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