Unlock Sales Acceleration with Contextual Intelligence
Empower sales teams with data-driven GTM plans and cutting-edge AI agents to target ideal accounts, engage with precision, and close more deals, driving predictable and scalable revenue growth.
Conquer Sales Cycle Friction and Setbacks to Predictable Growth
Challenges
GTM strategy is misaligned across sales, marketing, and finance.
Wasted sales cycles on low-propensity prospects.
Inconsistent pipeline health and deal velocity.
Difficulty increasing new and expansion business.
Lack of clarity on where to prioritize sales investment.
Solutions
Apply unified data and AI enabling teams to prioritize, coordinate, and focus on the right accounts and buyers.
Focus on accounts with the best technographic, firmographic, spend, and intent for high propensity conversion.
Arm sales with AI-augmented signal-selling to enable effective outreach, playbook use, and win predictability.
Target more likely whitespace and displacement accounts to seize new logo, upsell, and cross-sell opportunity.
Apply resources and funds on segments, teams, activities, and partners that best activate potential upside.
Essential AI-Driven GTM Insights and Automation for Sales Teams
Maximize sales impact by employing GTM insights and AI-powered agents to continuously pinpoint top segments, prospects, and customers. Equip teams to efficiently engage and convert, building a predictable pipeline and achieving scalable growth through smart automation and data-driven strategy.
Smarter Selling with Deep Account Insight
AI-driven insights on technology adoption, maturity, spend, location, and more to enhance high-propensity account targeting.
Enable Signal-Triggered Action
Capture real-time signals from websites, CRM, marketing systems, and buyer intent sources to trigger sales alerts and automate responses.
Target Expansion Opportunities
Quickly deploy CRM-synced autonomous sales agents to generate daily briefs, account research, and sales play guidance.
Engage the Right Accounts and Buyers
Accelerate sale results with predictive scoring, contact enrichment, and personalized outreach for smarter engagement.
Enrich Datasets for Analytics and Agents
Versatile integration brings comprehensive contextual intelligence to CRMs, CDPs, and data warehouses for analysis and AI use.
Thomson Reuters Driving Sales Intelligence
HG Insights as a vital tool for Thomson Reuters’ sales organization. By combining internal insights with HG’s external intelligence, the team can proactively engage buyers.
“Knowing who to target and what to offer is challenging enough, but the hardest question for our sales teams is when to reach out. That’s where HG Insight’s actionable intelligence becomes a game changer.”
Aroon Jham | GTM Analytics, Thomson Reuters
How NiCE Drives Channel Success with HG
NiCE integrates partner-provided criteria into HG’s robust predictive model to generate precise, prioritized target account lists taking advantage of scoring that reflects intent signs, historical usage, and relevant technologies – driving better channel opportunities.
“With a clear ICP and detailed criteria, we get fantastic results.”
Amanda Mock | Sr. Channel Marketing Manager, NiCE
NetApp Depends on HG Insights Data
NetApp enhances customer and partner expansion plays with HG.
“Identifying the joint solution profile and putting that through the HG’s engine to find target account that match those profiles. I haven’t found a company that has as deep a repository of the information that HG has.”
Deb Denning | Director of Strategic Partners, NetApp
Top Sales Use Cases to Enhance Prioritization, Engagement, Conversion and Productivity
Account Scoring
Use AI-driven propensity modeling and dynamic scoring across fit, intent, and engagement signals to accelerate targeting, focus seller time on high-likelihood pipeline, increase conversion, and tighten forecasting.
Learn More →AI Sales Plays
Improve sales efficiency and effectiveness with AI-automated, account research, custom playbooks, personalized outreach sequences, and signal-based engagement.
Learn More →Signal-Based Selling
Prioritize accounts showing in-market buying signals to engage accounts more effectively.
Learn More →Competitive Displacement
Identify your competitors’ weak spots, reach out to their customers at the best moment in the renewal cycle, and automate your takeout campaigns, all within the tools you already have.
Learn More →Data Enrichment
Enrich your MDM/CRM with the most comprehensive, current, and granular market, account, spend, tech installs (which technologies they use, how much they spend, contracts, cloud consumption trends, and when those contracts renew), and buyer datasets in the market that is powered with AI-powered insights, sourced from over 20 billion 2nd and 3rd-party datapoints.
Learn More →Smart Contact Enrichment
Surface recommended contacts for each account using AI-driven analysis contextual to the revenue use case. Enrich with verified email and phone, view signals on existing CRM contacts, and activate directly into Salesforce, Gong, Outreach, Salesloft, or HubSpot all within Sales Copilot.
Learn More →Our Customers Are Achieving Measurable Results
Increase in Sales Quota Achievement
Increase in Sales Participation
Increase in Marketing Pipeline
Increase in Revenue from Target Accounts
Increase in Overall Revenue Growth
Rise in Lead-to-Opportunity Conversions
FAQ: Sales
How does HG Insights help sales teams focus on the right accounts and win competitive deals?
This enables sales teams to prioritize accounts with the highest likelihood to convert, tailor outreach to competitive realities inside each account, and execute focused competitive takeout plays instead of generic prospecting.
How does predictive account scoring and automation improve sales productivity?
Sales teams receive prioritized account lists, signal-triggered alerts, and guided sales plays without needing to analyze data themselves. Automation ensures sellers spend less time researching and guessing, and more time engaging high-propensity accounts at the right moment.
How does HG Insights help sales teams engage at the right time and respond to buyer signals?
This helps sales teams answer the hardest question. When should I reach out? Sellers can engage buyers when interest is peaking, respond faster to competitive activity, and execute timely follow-ups with context, improving response rates and shortening sales cycles.
How does HG Insights work within existing sales tools like CRM, Gong, and sales engagement platforms?
Automation and agents can generate account briefs, competitive insights, call preparation, follow-up guidance, and sales play recommendation based on real conversations and activity. This ensures intelligence and automation enhance seller workflows instead of adding another tool or dashboard.
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