HG Functional Area Intelligence

hypertarget within organizations

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predicts where detected technologies are used

Detailed, data-driven intelligence to support sales and marketing teams

HG Functional Area IntelligenceTM is a solution that predicts where detected technologies are used on both a departmental and location-specific level within an organization.

This solution provides customers with detailed, data-driven intelligence to support sales and marketing teams on their quest for greater efficiency.

shorten buying cycles

Insights about an organization linked to its technographic profile

HG’s Functional Area Intelligence™, bundled with the HG Universe product, combines insights from the customer’s technographic, firmographic, and intent data.

This solution provides actionable insights into a company’s organization structure so you can create a hypertargeted approach to effectively support sales and marketing initiatives. Our customers use HG’s Functional Area Intelligence™ as part of their strategic initiatives to shorten the buying cycles and improve conversion rates.

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