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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: How to Choose an ABM Platform: Evaluation Framework for Enterprise Buyers

How to Choose an ABM Platform: Evaluation Framework for Enterprise Buyers

Selecting an enterprise ABM platform is a high-stakes investment that shapes pipeline quality, marketing efficiency, and sales alignment long after the contract is signed. And most evaluation processes aren't designed to predict whether a platform...

Image: B2B Data Enrichment: The Complete Guide to Cleaner, Smarter GTM Data

B2B Data Enrichment: The Complete Guide to Cleaner, Smarter GTM Data

Bad data is one of the most underestimated problems in go-to-market execution. It doesn't appear as a line item on any performance report, yet it erodes pipeline, wastes budget, and misdirects the efforts of every...

Image: How the Best Market Intelligence Platforms Help B2B Teams Outperform Competitors

How the Best Market Intelligence Platforms Help B2B Teams Outperform Competitors

Market intelligence used to be a quarterly research exercise. Today it runs in the background of every GTM decision your team makes. The B2B companies pulling ahead right now aren't the ones with the most...

Image: Total Addressable Market Explained: Definition, Examples, and Calculations

Total Addressable Market Explained: Definition, Examples, and Calculations

TAM is one of the most frequently cited numbers in B2B strategy, and one of the most frequently wrong. It shows up in board presentations, investor decks, territory plans, and product roadmap justifications. It shapes...

Image: Account-Based Marketing Strategy: How Data Intelligence Drives Better ABM Results

Account-Based Marketing Strategy: How Data Intelligence Drives Better ABM Results

Most ABM programs don't fail on strategy. They fail on the shelf life of the data underneath the strategy. A target list built in January looks compelling in March and is actively misleading by June,...

Image: Using Market-Level Intelligence to Anticipate Competitive Shifts

Using Market-Level Intelligence to Anticipate Competitive Shifts

Most B2B competitive strategies are built on a reasonable assumption: if you track what your competitors are doing closely enough, you'll be ready when the market moves. The problem is that the most consequential competitive...

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