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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Using B2B Data To Strengthen Prospecting and Pipeline Development

Using B2B Data To Strengthen Prospecting and Pipeline Development

In most cases, a pipeline weakens not from a lack of rep effort, but from B2B sales data that is inaccurate, outdated, or disconnected across systems.Sales teams already spend only about 40% of their week...

Image: How Sales Intelligence Platforms Are Structured and Integrated: A Practitioner's Guide

How Sales Intelligence Platforms Are Structured and Integrated: A Practitioner's Guide

Your revenue team doesn't have a data problem. You have an architecture problem. According to Harvard Business Review Analytic Services, 83% of B2B leaders say GTM strategy is critical to their organization, but only 38%...

Image: Market Intelligence Tools: A Guide for Sales, Marketing, and RevOps Leaders

Market Intelligence Tools: A Guide for Sales, Marketing, and RevOps Leaders

Growth targets are rising while buying cycles are becoming more complex and committee-driven. In that environment, market intelligence tools give revenue teams a clearer view of where opportunity is likely to come from; and how...

Image: How to Track ROI and Performance in Sales Intelligence Programs

How to Track ROI and Performance in Sales Intelligence Programs

Proving sales intelligence ROI sounds straightforward, until you actually try to do it. The impact doesn't sit neatly in your team's dashboard or one stage of the pipeline. It's spread across prospecting, prioritization, deal execution,...

Image: B2B Market Segmentation: The Complete Guide to Targeting, Prioritizing, and Converting High-Value Accounts

B2B Market Segmentation: The Complete Guide to Targeting, Prioritizing, and Converting High-Value Accounts

What is B2B market segmentation? B2B market segmentation is the process of dividing your Total Addressable Market (TAM) into smaller, defined groups of companies that share common characteristics. These characteristics can include industry, company size,...

Image: Top Competitive Intelligence Tools for Your 2026 GTM Strategy

Top Competitive Intelligence Tools for Your 2026 GTM Strategy

Businesses rely heavily on internal metrics to drive decisions. However, external data that provides competitive intelligence is becoming an equally critical input for delivering better-positioned products and services. Especially in the technology sales and marketing...

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