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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: 4 RevOps Plays That Streamline GTM Execution

January 27, 2026

4 RevOps Plays That Streamline GTM Execution

Modern go-to-market execution depends on speed, precision, and alignment across teams. Revenue Operations sits at the center of this effort, aligning people, processes, and data across sales, marketing, and customer-facing teams to provide consistent execution....

Image: Building The Ideal RevOps Data Stack For Precise Segmentation

January 27, 2026

Building The Ideal RevOps Data Stack For Precise Segmentation

Precise segmentation is no longer a nice-to-have capability for revenue teams. As buying journeys become more intricate and GTM motions span multiple channels, RevOps leaders are under pressure to deliver segmentation that is accurate, scalable,...

Image: How To Effectively Manage & Boost Customer Advocacy & Content Marketing

January 26, 2026

How To Effectively Manage & Boost Customer Advocacy & Content Marketing

Customer advocacy transforms satisfied customers into trusted voices that influence buying decisions across the B2B funnel. When authentic customer experiences are integrated into content and GTM programs, they strengthen brand credibility, accelerate buyer confidence, and...

Image: The Sales Leader’s Guide to AI-Driven Territory & Account Optimization

January 26, 2026

The Sales Leader’s Guide to AI-Driven Territory & Account Optimization

Sales territory and account planning have become far more intricate than traditional models were designed to handle. As markets morph, buying signals fragment, and account value shifts in real time, sales leaders can no longer...

Image: Buyers Don’t Trust Vendors, And They’re Right

January 13, 2026

Buyers Don’t Trust Vendors, And They’re Right

Why CMOs Must Rebuild Trust Before They Can Rebuild Pipeline If you’ve been running B2B marketing over the last few years, you’ve felt it: the pipeline isn’t slowing because your channels got weaker. It’s slowing...

January 12, 2026

How Technographics & AI Enhances ICP, Segmentation, & Account Targeting

Modern GTM strategies demand more than traditional firmographic ICPs and generic segmentation. By incorporating technographic, behavioral, and intent data, organizations can pinpoint accounts with the highest potential and optimize targeting across sales, marketing, and RevOps. AI transforms...

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