Easy to manage Resources for HG Data

How The Right Content & Delivery Strategies Double Demand Gen ROI

As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be

Sell to the Right Accounts with Technology Intelligence

In a recent survey by OutboundWorks, only 50% of the sales organizations surveyed felt confident their teams were engaging the most strategic accounts. If you want to make sure your sales team is talking to the right companies, you need technology intelligence. Use Technology Intelligence to Reach the Most Relevant Accounts Find New Opportunities: expand

Digital technology investment leads to greater profitability

Make Your Digital Ads Convert with Technology Intelligence

Back to eBooks & Briefs Library Targeted advertising can increase click through rates by 670%, according to the American Marketing Association. And if you’re a B2B marketer, technology intelligence allows you to target your ads to the right audience so that you can achieve similar results. Use Technology Intelligence to Select the Right Audience for

How to Accelerate your ABM Program Results with Enriched Data

Account selection is one of the most critical components to ensuring ABM success. It determines how specific you can get with your initial outreach, the type of content you produce, and the overall effectiveness of your program. To deliver the best results, you need a data enrichment strategy to help you select the right accounts

How Technographics Help You Find and Close Business Faster

More and more sales and marketing teams are using technographic data to identify prospects that are 50% more likely to convert into closed/won revenue. Everyday, successful teams are experiencing how install base data is helping them target the right accounts, identify new prospects, and shorten sales cycles. In this webcast, we’ll reveal the top 6