Identifying Geographic Expansion Opportunities with Filtering and Segment Analysis
In this step-by-step video, Augie Buettner, Senior Account Executive, shows how the HG Platform allows you to conduct a specific segment analysis — from a high-level market projection to filtering through geographies, revenue size, and down to discrete logo opportunities.
Powering Expansion Plays
Drilling down even further, this video illustrates how you can add another filter to identify countries that have end users with a specific product environment which would indicate a lack of AWS modernization. For example, you can exclude API gateways and AWS Lambda, because this would be an indication that the account’s AWS environment is not modernized. The account’s specific product environment helps you further drill down to individual accounts in order to gain market share.
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This report is powered by HG’s deep proprietary market data and Technology Intelligence.
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