Our Executive VP of Strategy, Tim Royston-Webb, recently joined David Dulany on his Sales Development Podcast to highlight how companies can use tech intelligence to create more effective sales and marketing processes. During the conversation, he also delves deeply into a variety of topics, including how to: find the most lucrative white space opportunities for
In the latest episode of our podcast, see how technology intelligence can provide your sales and marketing teams with a consistent framework from which to view markets, prospects, and opportunities. This helps both teams create the alignment they need for resource planning, account targeting, and campaign execution. Listen Now Episode 3 Summary In this episode,
In the latest episode of our podcast, we dive into how customers use technology intelligence to better understand their markets, redefine their ICP, and prioritize their sales and marketing efforts on the markets and prospects that have the highest revenue potential. Listen Now Episode 2 Summary In the episode, we discuss how technology intelligence: Identifies
One of the main challenges sales and marketing teams face is prioritizing their outreach on the right accounts. If you have a database filled with hundreds, or thousands, of accounts, it can be tough to segment your outreach properly so that you target the right audience with the most relevant message. The companies that do this best start their process with a clearly defined ideal customer profile (ICP).
In order to have a successful ABM strategy, it’s imperative to define your Ideal Customer Profile. A well-rounded ICP will allow you to efficiently narrow down your prospects so you can target leads that make the most sense for your business. Focusing on leads that are the best fit for your product will land you
In our latest HG Insights platform release, we incorporated feedback from our customers to create a more powerful and intuitive search experience. What this means for you is that you can now quickly use our IT Spend insights, Installed Technology intelligence, and Contract information to find the opportunities with the most growth potential for your
Our head of mid market sales and sales development, Derrick Williams, recently got a chance to share some great sales development advice on David Dulany’s Sales Development podcast. In just under 40 minutes, he covered a variety of topics, including: how to use technology insights to help your SDRs target the right accounts and have
Back to Our Blog Taylor Viens MARKETING & DIGITAL COMMUNICATIONS MANAGER Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook Today we’re excited to announce that we have changed our company name to HG Insights and have also launched our new HG Insights Platform with next generation technographics that boost