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Webinar: Key Strategies for Activating Your ABM Campaign

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From Targets to Triumph: Key Strategies for Activating Your ABM Campaign

Now live! From Targets to Triumph: Key Strategies for Activating Your ABM Campaign

If you missed the highly-regarded webinar “From Targets to Triumph: Key Strategies for Activating Your ABM Campaign,” you can now access it on-demand! Learn how to improve your ABM campaigns with proven strategies from growth experts Matt Hogan and TechTarget’s Jillian Coffin. 

From Targets to Triumph: Key Strategies for Activating Your ABM Campaign

Watch On Demand Now

What You’re Missing

It’s gotten harder for marketing and sales teams to reach and engage target accounts. In today’s economic climate, even a stellar account list isn’t enough to get in front of decision-makers.


Calling all ABM enthusiasts! You’ve defined your target accounts for your account-based marketing (ABM) campaign — now what? You know the impact account-based marketing can have, but do you know if you’re doing it right?

In this webinar, we explore how to activate your ABM plan and engage your ideal accounts with hyper-personalization and precision. You’ll uncover key strategies for sales and marketing alignment and learn how to leverage Technology Intelligence and intent data to unleash the most effective tactics for your target accounts and channels. Join us as we share best-in-class strategies on:

  • Going “Account-Based Everything” to redefine the go-to-market experience
  • Leveraging Technology Intelligence for account & campaign segmentation
  • Using intent data to create hyper-personalized content & messaging
  • Aligning sales and marketing teams to ensure ABM success
  • And much more!

Discover how to engage with prospects who are ready to have a conversation!

Watch On Demand Now

About HG Insights

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.

We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, contract details, and AI maturity — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.

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