Winning your markets requires more than a top-down approach to your Total Addressable Market (TAM). To win big, HG Insights’ most successful customers identify their Serviceable Obtainable Market (SOM).
Drilling down to your SOM allows you to know which markets or industries represent the best growth opportunities, which markets are saturated by competitors, and what accounts have the highest potential to become customers.
In this master class, learn the differences between a TAM, SAM and SOM and how to calculate your SOM. You’ll also learn how to activate it across your entire organization to help:
- Strategy teams identify the best opportunities and allocate resources more efficiently.
- Product teams confirm demand for a product and accurately size the go-to-market opportunity.
- Marketing teams segment and target accounts and increase conversion rates.
- Sales teams laser-focus on ICP accounts and increase the efficiency of revenue pipeline.
If you’re looking for a new, data-driven approach to growing and winning your markets consistently, this Master Class is for you.
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