If your pipeline is slowing down, your Ideal Customer Profile (ICP) could be to blame. In today’s fast-paced B2B world, knowing what technologies your prospects use is just as important as knowing which companies to target — that’s where technographics come in.
Watch our ICP Master Class to learn how Sage saw a 5x higher opportunity penetration in their ABX motions when the right technologies were applied to their ICP. Our experts will share how shifting your focus to an Ideal Technology Profile is the key to transforming your pipeline and unlocking revenue growth.
Watch the Master Class
You’ll learn how to:
- Apply technographics to find the dream accounts you should be targeting
- Size your Total Addressable Market using your existing tech stack
- Build and execute displacement campaigns with the right data
- Personalize outreach with competitor and market account data
About HG Insights
HG Insights, the provider of data-driven insights to global businesses, is your go-to-market Technology Intelligence partner.
We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
To see how we can level-up your ICP development and account targeting, schedule a walkthrough of our Technology Intelligence today.
