HubSpot Connector
Solution Brief

Get the HubSpot Connector Solution Brief

Bring relevant and timely insights into your HubSpot CRM

HubSpot is one of the leading CRM platforms for marketing, sales, and customer service teams of all sizes. The HG Insights Platform has robust coverage on over 4 million companies and 20,000+ installed technologies. By integrating this dataset into a HubSpot CRM with the HubSpot Connector, customers can seamlessly sync thousands of data points on their chosen technologies with localized results, allowing teams to more easily identify and engage with companies demonstrating the highest propensity to buy.

With the HG HubSpot Connector, you can bring the business intelligence you need to your CRM with ease, for a deeper, data-driven understanding of the companies you’re targeting.

“HG Insights is at the forefront of enabling customers to accelerate revenue through data and AI-driven insights. At their request, we have developed an integration with HubSpot so they can leverage HG Insights across platforms. With the HubSpot Connector, connecting and leveraging our robust data with your existing tech stack has never been easier. This new integration is just one of the many exciting plans for growth and development coming to fruition as we invest in our platform, expand our product offerings, and explore new solutions to better serve your go-to-market needs.”

— Rohini Kasturi, CEO, HG Insights

Key Benefits

• A more productive CRM
  • Consolidate your tech stack and automate manual efforts by working with HG data directly in HubSpot
• Segment target accounts and prioritize confidently
  • Rely on Technology Intelligence, not gut feeling or guesswork, to create company segments for both sales and marketing teams
• Consistent data across teams
  • Whether your GTM teams are working in HubSpot or the HG Platform, they’ll be using the same robust data set to guide their sales strategies and marketing motions
• Accelerated sales cycles
  • Engage prospects from your first interaction by leveraging informed, relevant data that is easily accessible from your CRM
• Improved ROI
  • With increased visibility on your top accounts, you can manage customer relationships with ease, resulting in higher conversion rates and retention
• Effective, Efficient Messaging
  • Targeting the right accounts means you can deliver relevant messaging for better engagement and increased conversions

Key Features

• Detailed technology installs
  • Product installs with country-level specificity and verification dates give you the most up-to-date look at a company’s technology profile
• Company insights
  • Leverage data for over 4 million entities and 20k+ products to augment your HubSpot company profiles
• Flexible product selection
  • Choose the products you care about most, with the ability to add or remove products as your needs change
• Cross-functional alignment
  • Amplify the efforts and alignment of both marketing and sales professionals with one integration
• Automatic data refresh and enrichment
  • Keep your data and insights current with a nightly sync between HG’s data and your companies
• Easy, fast setup
  • Install the HubSpot Connector in minutes so you can start optimizing and strategizing quickly

The HubSpot Connector Solution Brief

Learn More

Learn more about HG Insights here, and follow us on LinkedIn and Twitter.