In our Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies with data-driven insights and sector expertise, to deliver a best practices session on propensity modeling for business.
In the session, our EVP of Strategy, Tim Royston-Webb, and Jessiah Straw, an associate at TCV, covered the following topics:
- What is propensity modeling
- Key benefits and why it’s important to growing your business
- Best criteria for developing a successful propensity model
- Building an automated process for continuously prioritizing your best fit accounts
- Creating more profitable and balanced sales territories
- Fine-tuning your outreach for better results and aligning your Sales and Marketing teams