In our Master Class, we partnered with TCV, a growth equity firm that provides management teams of growth stage companies with data-driven insights and sector expertise, to deliver a best practices session on propensity modeling for business.

In the session, our EVP of Strategy, Tim Royston-Webb, and Jessiah Straw, an associate at TCV, covered the following topics:

  • What is propensity modeling
  • Key benefits and why it’s important to growing your business
  • Best criteria for developing a successful propensity model
  • Building an automated process for continuously prioritizing your best fit accounts
  • Creating more profitable and balanced sales territories
  • Fine-tuning your outreach for better results and aligning your Sales and Marketing teams

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