If your company offers a B2B technology product or service, one of the most valuable pieces of information you can know about your account is if they are using a technology product that competes with or complements your own offering. Knowing this allows you to prioritize which accounts to pursue, and reach out to your prospects with a message that’s relevant and directly addresses their pain points.

Having technographics embedded directly in Salesforce allows you to see the software and hardware products installed at your accounts. It also enables you to easily use technographics for account scoring, reporting, workflows and triggers so your sales and marketing teams can be more efficient in their outreach.