Easy to manage Resources for HG Data

4 Steps to ABM Success

87% of B2B marketers agree that ABM delivers higher ROI than other forms of marketing. When done right, ABM also brings greater alignment between marketing and sales, larger deal sizes and other important business benefits. But how do you ensure you have the right data, approach and platforms in place to start or get the

How Sales Engagement Gets You to Revenue Faster

Organizations that implement sales engagement can see their revenue triple compared with companies that don’t. But what exactly is sales engagement and how does it help your sales team generate more revenue? In this webcast, you’ll learn: What sales engagement is and how it accelerates the sales cycle How to ensure your sales team stays

What is Technographic Data and Why You Need it in Salesforce Now

If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral that highlights how you solve the pain points of a competing technology, or enhance the functionality of a complementary solution. However, all the work you’ve invested in crafting that refined message gets lost if you’re

How The Right Content & Delivery Strategies Double Demand Gen ROI

As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be