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Image: When Everyone Has AI, Where Does Competitive Advantage Come From?

October 08, 2026

When Everyone Has AI, Where Does Competitive Advantage Come From?

On October 6, we launched our Contextual Intelligence Platform. Here is why I think this launch matters to you. Every customer I speak with is investing in AI to improve GTM productivity and ultimately exceed...

Image: From Signal to Revenue: How to Get the Most Out of HG Insights Data

From Signal to Revenue: How to Get the Most Out of HG Insights Data

A B2B data enrichment strategy built on batch uploads and quarterly cleanup cycles can't support the speed at which modern GTM teams need to operate. Markets shift between refresh cycles. Buying signals emerge daily. And...

Image: Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

February 24, 2026

Global IT Spend Forecast 2026: What Enterprise Buyers Are Really Investing In

Global enterprise IT spending is projected to reach $4.96 trillion by 2026, driven by 16.3 million businesses worldwide actively investing in software, services, hardware, and communications, according to HG Insights’ IT Spend Report: The Ultimate...

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Image: Voice of Customer Solutions: The Best Platforms for B2B Teams (TrustRadius vs. G2 vs. Deeto)

September 24, 2026

Voice of Customer Solutions: The Best Platforms for B2B Teams (TrustRadius vs. G2 vs. Deeto)

Voice of customer solutions have become the deciding factor in how B2B buyers evaluate vendors they've never spoken to. Before a sales call happens, most buying committees have already read reviews, compared scores, and formed...

Image: AI Share of Voice: Definition, Formula, and How to Track It

September 22, 2026

AI Share of Voice: Definition, Formula, and How to Track It

AI share of voice measures how often your brand shows up when buyers ask AI tools like ChatGPT, Perplexity, and Google AI Overviews about your category, compared to everyone else competing for that same answer....

Image: Best Sales Intelligence Platforms and Tools for B2B GTM Teams in 2026

September 21, 2026

Best Sales Intelligence Platforms and Tools for B2B GTM Teams in 2026

Sales intelligence tools have become the connective layer between a company's technology footprint, its buying signals, and the reps trying to act on both before a competitor does. B2B teams evaluating this category in 2026...

Image: Apollo.io and Clay Alternatives for GTM Data Enrichment

September 17, 2026

Apollo.io and Clay Alternatives for GTM Data Enrichment

GTM teams comparing Clay alternatives and Apollo.io alternatives usually aren't asking whether they need better data. They already know their CRM records are thin, their lead scores don't hold up under scrutiny, and reps spend...

Image: Cognism and Clearbit Alternatives for B2B Data Enrichment in 2026

September 15, 2026

Cognism and Clearbit Alternatives for B2B Data Enrichment in 2026

Teams researching Cognism alternatives rarely stop at Cognism. The same evaluation usually widens to Clearbit too, since both sell a version of the same basic thing: verified contact and company data layered onto a CRM....

Image: Why Analyst Market Sizing Estimates Miss the Mark (and How Spend Data Closes the Gap)

September 14, 2026

Why Analyst Market Sizing Estimates Miss the Mark (and How Spend Data Closes the Gap)

Market sizing data is only as useful as its shelf life, and for most enterprise strategy teams, that shelf life is shorter than they think. The Gartner subscription or Forrester report sitting in the shared...

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