Find success in your digital marketing by leveraging account-based marketing

It’s a Kind of Magic: Delivering Perfect Account-Based Marketing Campaigns

Tech intel helps you get messaging that will resonate in front of the right people—when they need to hear it. It has many uses outside of ABM, but it’s absolutely necessary to make your account-based sales and marketing campaigns more efficient and effective.

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How Leaders Can Operationalize Data to be More Efficient

Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into actionable insights—insights your sales, marketing, and executive teams can use to Go-To-Market with confidence. These data-driven insights are the high-octane fuel that sales and marketing teams can use to power their Go-To-Market strategies and drive industry-leading results.

Account-based marketing, or ABM, allows you to identify and prioritize high-value companies

4 Secrets For A Successful ABM Campaign

With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a more personal level. Speaking to their specific needs, pain points, and growth goals. This makes your customers feel heard and happy, which brings confidence and loyalty. It shows you’re listening, and it works.

CTO Rob Fox explains what makes HG Insights a market leader.

A Novel Technology Ensures Credibility And Market Dominance

Back to Our Blog Rob Fox CTO Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference

HG Insights platform helps you cut through data to find insights on accounts that match your ideal customer profile I(CP) with ease.

Maximize Your Revenue with Ideal Customer Profiling

Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus