Taylor viens marketing & Digital communications manager june 14, 2021 Account-based marketing, or ABM, allows you to identify and prioritize high-value companies. With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a
Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.
ROBERT FOXCHIEF TECHNOLOGY OFFICER JUNE 1, 2021 HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference between data and insights, and how having patents pending on unique technologies is a
Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus
Market intelligence is the key to creating a successful Go-To-Market strategy, but insights are useless they’re fueled by quality data. There are many things that good data can do for you, but one of the most important is TAM SAM SOM analysis, a GTM decision-making process.
In our most recent webinar, “3 Key Steps to Fill Pipeline Gaps During Economic Disruption”, Justin Kitagawa, our Senior Director of Product Marketing and Operations, and Darryl Prail, CMO of Vanillasoft, discussed how you can: Shift your marketing investments to hyper-targeted digital campaigns Identify and prioritize the accounts that are most likely to buy Use
The word “prospecting” can spark mixed feelings among salespeople. Let’s just say it typically isn’t one of the things that our sales team looks forward to, and I’m sure that many other SDR’s and AE’s are nodding their heads in agreement right now. Unfortunately, there’s no arguing that prospecting is one of the most important
Today, B2B sales and marketing teams have a wide range of tools and techniques to make them more efficient and effective in their outreach. The result is a much more competitive landscape when it comes to attracting prospects to your solution. Intense competition increases the length and complexity of the sales process, as prospects have
Account-Based Marketing (ABM) has skyrocketed into becoming a fundamental marketing strategy for leading B2B technology companies. ABM’s unique ability to allow businesses to focus on each of their accounts and prospects is undeniably effective. In fact, Alterra Group found that 97% of marketers said ABM had higher ROI than any other marketing activities and; SiriusDecisions
It’s hard to believe 2019 is almost over. Throughout the year, we produced a ton of content designed to help B2B sales and marketing teams be more effective and generate better results from their outreach. Here’s a list of the top 10 pieces of content as determined by our readers. We hope you enjoy this