The most helpful part of prescriptive analytics is its ability to remove the noise of data. It takes you beyond data-driven insights to answer the question: “What should we do?”
Tech intel helps you get messaging that will resonate in front of the right people—when they need to hear it. It has many uses outside of ABM, but it’s absolutely necessary to make your account-based sales and marketing campaigns more efficient and effective.
In this article, VP Marketing Ed Locher shows you how to set a spark under your account-based sales and marketing campaigns to increase the quality of leads and conversions.
Sales territory mapping is a game-changing tool to increase your team’s satisfaction, productivity, success, and company-wide revenue.
Data may be the new oil, but it’s just raw material. The same way oil needs to be refined into gasoline for it to be useful driving your car, so too data needs to be refined into actionable insights—insights your sales, marketing, and executive teams can use to Go-To-Market with confidence. These data-driven insights are the high-octane fuel that sales and marketing teams can use to power their Go-To-Market strategies and drive industry-leading results.
With ABM you can engage with businesses individually. This allows you to target specialized segments and craft individual content, communication, and campaigns for your accounts. You can interact with them on a more personal level. Speaking to their specific needs, pain points, and growth goals. This makes your customers feel heard and happy, which brings confidence and loyalty. It shows you’re listening, and it works.
Even with a clearly defined Ideal Customer Profile (ICP), it can be hard to decide which leads your sales and marketing teams should focus on. Technology Intelligence takes you one step past your ICP.
Back to Our Blog Rob Fox CTO Share this post Share on LinkedInShare on LinkedInTweetShare on TwitterShare on FacebookShare on Facebook HG Insights, the market leader in technology intelligence with its ground-breaking HG Platform, recently launched the HG Market Intelligence solution. In this edition of Insider Interviews, HG Insights’ CTO Rob Fox explains the difference
Finding your Ideal Customer Profile (ICP) enables you to cut through data to find insights that focus on your best accounts to maximize revenue and minimize effort. If your database is filled with hundreds, or thousands, of accounts, you’re not alone. Many businesses find themselves overwhelmed with data, but without the infrastructure, expertise, or focus
Market intelligence is the key to creating a successful Go-To-Market strategy, but insights are useless they’re fueled by quality data. There are many things that good data can do for you, but one of the most important is TAM SAM SOM analysis, a GTM decision-making process.