See how Informatica uses HG Insights for strategic planning, customer experience, and sales and marketing motions here
“We have all the usual suspects in terms of data providers, but HG is my favorite. It has a very actionable approach to being able to leverage the data.”
– Gigi Gazelle Urquico, Senior Director, Revenue Enablement, Informatica
How HG Insights Empowers Informatica’s Sales and Marketing Teams
Informatica is a software company that specializes in enterprise cloud data management and data integration.
In this video, Gigi Gazelle Urquico, Senior Director, Revenue Enablement, explains how HG Insights empowers Informatica with their account segmentation, prioritization, and targeting to identify sales and marketing opportunities.
“We created a dashboard for prospecting with HG’s data. At any given point in time, when the reps or BDRs take a look they know who to target, why they’re targeting them, and have the background information at their fingertips to know what kind of conversation they need to have.”
– Gigi Gazelle Urquico, Senior Director, Revenue Enablement, Informatica
Why 75% of the Fortune 100 Comes to HG
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Read more about how HG Insights empowers customers here.
