HiBob had ZoomInfo, but acquired HG Insights to get a more holistic, global view of their markets
HiBob, the modern HR platform for modern business, is transforming how organizations operate in the modern world of work with its HR platform Bob. On this mission to transform how organizations operate — their sales, marketing, and product marketing teams needed a better way to identify, assign, and target accounts.
Video Case Study
Will Vasquez Global Director, Account-Based GTM Strategies, HiBob, Inc., explains how HiBob uses HG Insights.
“The quantity and quality of the HG Insights data was viewed as more comprehensive and more reliable.” – Will Vasquez
Why HiBob Came To HG
1. HiBob needed quality, comprehensive data
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- HiBob was looking for a high-quality data feed, but had a challenge to find a provider that was a good fit for their needs. They were constantly fighting the battle of data integrity. So, it was a priority to locate a top-tier data provider and rely more strategically on data providers to help them identify and prioritize accounts for the sales organization.
2. HiBob needed HG’s market-leading use cases
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- HiBob selected HG for its market-leading:
- TAM SAM SOM analysis
- Ideal Customer Profile analysis
- Account scoring
- Whitespace Analysis
- Improve Workflows
- And much more!
- HiBob selected HG for its market-leading:
3. Customer service and success
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- On their journey to leverage and incorporate even more data, HG Insights’ tireless approach to customer success is a big part of HiBob’s happiness in their products.
- Read more feedback from our customers here!
“I’ve spoken with a number of people on the HG teams and they’re all super interested to hear about our business challenges and point me in the right direction.” – Will Vasquez
Schedule a demo with one of our experts to see how you can use HG at your company to accelerate growth!
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