During a period of intense competition and robust growth in the cloud industry, Intricately (an HG Insights company) is excited to share the first-ever AWS Ecosystem Report. The report highlights our data on the AWS buyer landscape in 2022, trends shaping the AWS market, and opportunities for ecosystem companies to capitalize on the AWS customer base.
Amazon Web Services (AWS) has the largest customer base of any cloud provider, 1.45 million businesses, and $62.2 billion in revenue. By understanding who buys AWS, how they use it, and how much they’re spending, we’ve uncovered insights you can act on.
Key Takeaways From the 2022 AWS Ecosystem Report
The report offers a deep dive into the AWS buyer landscape—where it stands, trends shaping the future, and how companies can capture business from this wide customer pool. Here are some of the report’s key takeaways:
1. AWS customers are spread across regions and company sizes, but there’s a focus on startups
The report covers the landscape of AWS buyers in-depth:
- Customers in each AWS spend tier
- Customers located in each global region
- Customer growth by company size since 2020
- Customers by spend tier in AWS’ five top industries
Across the data, AWS has a hold on startups and newer companies. This is consistent with AWS’ own public statements on their strategies of “getting in early” with new companies in order to grow with them as their needs increase.
2. Trends shaping the AWS market include multi-cloud, digital transformation, and machine learning
In this report our analysts highlight the trends driving AWS’ growth among new and existing customers.
We also dive into where AWS customers fall on the digital transformation spectrum. Among AWS buyers, the smaller the company, the more likely they are to be spending on cloud services vs. data center solutions.
3. There are major opportunities for cloud providers to capture spend from AWS buyers
We have identified over 1.45 million businesses buying from AWS. In the report, we cover how companies in the AWS ecosystem can capitalize on these buyers and highlight a few notable players in the AWS ecosystem:
Download The AWS Ecosystem 2022 Report
The AWS Ecosystem 2022 report offers an unparalleled view into the adoption, usage, and spend of AWS buyers and market trends driving the ecosystem going forward.
Download today for insights into opportunities for providers and to learn where the AWS market may be heading in 2022.
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About HG Insights
HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner.
We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, contract details, and AI maturity — to provide global B2B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.
