NEW YORK, NY and SANTA BARBARA, CA — January 9, 2025 — Clay and HG Insights have announced a partnership that makes enterprise-grade company research accessible to go-to-market teams in businesses of all sizes. Clay is a data enrichment platform that helps growth teams source and activate go-to-market data; HG Insights is the provider of AI Data Go-to-Market insights to 90% of tech companies in the Fortune 100. Their partnership will help B2B GTM teams grow revenue by using the market’s best technographic and firmographic data to identify and reach out to ideal customers.
Clay’s platform combines 100+ data enrichment providers with AI research agents to help companies source, research, and reach out to prospective or existing customers. Customers often double or triple their data enrichment coverage with Clay, versus using a single data provider. Clay helps revenue operations, marketing, and sales teams grow pipeline by helping them research and contact the best-fit customers in one place.
HG Insights foundational datasets analyze hard-to-find sources like job postings, contracts, and technical documentation, surfacing unique and valuable intelligence GTM teams need to grow and scale in their markets. While traditional data providers only detect technology visible on company websites, HG Insights builds a complete picture of organizations’ technology ecosystems, including IT spending, cloud usage, purchasing patterns, intent signals, and more.
Joint Partnership Transforms GTM Strategies
The partnership combines HG Insights’ world-class technology intelligence with Clay’s ability to use this research in GTM workflows. Integrating Clay’s automation and HG Insights’ comprehensive data fabric provides teams with the tools to build smarter, faster, and more effective go-to-market strategies using trusted, actionable intelligence.
Supporting Small Businesses
This partnership makes enterprise-grade market intelligence accessible through usage-based pricing, allowing companies to start small and scale as needed. Teams can now:
- Find companies using specific technology combinations (like “Salesforce but not Marketo”)
- Clean up their customer databases by matching company names to correct domains
- Understand corporate ownership structures for enterprise sales
- Personalize outreach based on a company’s actual technology usage
- Automatically keep their CRM updated with accurate company data
The combined solution helps teams focus on high-value prospects by providing accurate data about company relationships, technology usage, and buying patterns. This means less time managing data and more time having meaningful conversations with promising customers.
“Our partnership began with the mutual understanding that even the greatest orchestration platform is nothing without the right data,” said Scott Smyth, EVP of Sales and Partnerships at HG Insights. “And even then, that data needs to be activated with the best automations and workflows. Together, HG Insights and Clay help customers easily activate best-in-class and unique account intelligence to find and engage with their perfect-fit targets.”
“Data is only valuable if it’s actionable, and we know that growth teams often face the challenge of scaling outreach without sacrificing personalization,” said Stefan Kollenberg, Head of Data Partnerships for Clay. “The combination of HG Insights’ unparalleled technographic data and our automation platform gives teams the tools they need to drive smarter, faster, and more effective engagement.”
For more information about the partnership and how it can benefit your organization, please visit: https://www.clay.com/integrations/data-provider/hg-insights.
ABOUT CLAY
Clay helps GTM operations teams grow revenue faster by launching growth campaigns quickly by accessing the best data, flexible workflows, and AI agents. Since launching on Product Hunt in 2022, they have grown to over 5,000 customers, including Anthropic, Vanta, Intercom, and Notion.
ABOUT HG INSIGHTS
HG Insights is the only solution that provides the precise GTM intelligence required to make strategic, game-changing decisions that translate to operational teams, leading to efficient revenue growth and retention.
HG’s data-driven customers experience an average increase of 25% in revenue growth when aligning their GTM organization around detailed GTM intelligence. Our AI-driven data consists of technology usage, spend, buying centers and intent that can be customized to specific market categories, and translated into high-propensity targeting. 90% of Fortune B2B Tech companies and all major hyperscalers rely on HG Insights as the critical drive for go-to-market strategy in crowded markets.
