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Tech companies face high stakes to keep pace with buyers’ shifting needs and preferences, leaving no margin for error. To understand what drives purchasing decisions, we analyzed our data to uncover the leading technology products in 22 job roles across seven departments. We’re excited to share our 2024 B2B Buyer Report. From Software Engineers to Marketing Managers, this report dissects which products are most used in each role, giving you unparalleled insights into buyer behavior.
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Tech companies face high stakes to keep pace with buyers’ shifting needs and preferences, leaving no margin for error. To understand what drives purchasing decisions, we analyzed our data to uncover the leading technology products in 22 job roles across seven departments. We’re excited to share our 2024 B2B Buyer Report. From Software Engineers to Marketing Managers, this report dissects which products are most used in each role, giving you unparalleled insights into buyer behavior.
Access our in-depth reports on what matters in the world of AI: what companies and what tools are succeeding.
Uncover the state of the cloud computing market: how the major ecosystems are performing, where the spend is going, and more.
From benchmarks to frameworks to rankings, we provide the practical solutions you need to transform your mission-critical priorities into measurable results.
Google Cloud reached $33.1 billion in revenue in 2023, gaining ground in the “Cloud Wars” with Amazon and Microsoft. Discover insights into the types of businesses deploying GCP, the rate of adoption, how much businesses are spending, and more in our latest report.
As more businesses migrate to the cloud, Microsoft Azure is locked in a heated competition with Amazon Web Services (AWS) and Google Cloud Platform (GCP) to capture market share. HG Insights collects data on nearly 350,000 businesses using Azure cloud computing solutions. In 2023, Microsoft’s Intelligent Cloud revenue grew to $96.2 billion — a 17.7% year-over-year increase from 2022. We wanted to provide an overview and share some insights into how this revenue is generated.
In this report, we provide a detailed overview of the Amazon Web Services (AWS) buyer landscape. HG Insights collects data on the 2.38 million businesses using AWS cloud computing solutions. In 2022, AWS hit $80.1 billion in revenue — a 29% increase from 2021. We wanted to take a deeper dive into the entire digital ecosystem of the market’s biggest cloud provider to see how this revenue is generated.
HG Insights has identified 2.5 million SMB and Mid-Market businesses buying software, fueling $780.5 billion in revenue in 2024. Discover insights into the SMB software market size, spend across key industries, and the top vendors and products. Read our latest market report today.
Key Takeaways: $34.3 billion in projected revenue in the Human Capital Management (HCM) market over the next 12 months Nearly 45% of spending on HCM
Key Takeaways: $231.2 billion in projected IT spend by healthcare organizations in the next 12 months 67% of the healthcare IT market size comes from
Key Takeaways: $59.7 billion in projected spend on Business Intelligence software in the next 12 months. 44% of spend on BI software comes from the
Key Takeaways: Enterprise companies will spend $18.7 billion globally on ecommerce platforms in 2024. The United States makes up nearly half (47.6%) of all ecommerce
Download the complete 2024 GenAI Readiness Report to see how the largest and fastest-growing companies are adopting AI Download Report There’s no doubt that 2023
Download the free report for the complete 2024 ERP market share forecast Download Report HG has identified 1.4M businesses spending $183B on Enterprise Resource Planning
Download our latest market report now! As technology companies face increasing pressure to hit revenue growth goals in the face of economic headwinds, data-driven decision-making
Download our latest market report now! HG has identified over 1.5 million businesses spending $3.7 trillion on IT software, services, communications, and hardware in 2023.
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